I remember that commercial back in the day. You know that groaning sound you hear as the truck go over the cliff? I bet that was taken from the 1971 Steven Speilberg film "Duel." Kind of an homage to that film maybe. Same movement, same sound (?)
Speilberg used the same sound in Jaws when the shark was shown in slow motion breaking apart in the water after it had been exploded.
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