If you work as a writer or spend your free time writing, you probably produce a certain amount of words every day without actually thinking about it. However, we all know that our words have a different impact on people. Some writers are able to captivate readers, persuade them, shape their minds, and so on. Some, however, aren’t so lucky.
Why is this happening in the first place? What differs high-quality writing from less captivating one?
Well, I can answer that. Actually, there are certain traits that help evaluate writing and its quality. While there are many of them, today I want to focus on main ones only. So let’s find out what your writing style says about you.
1. The way you develop your ideas matters.
Did you ever read a book, an email or any other writing piece and felt that it required further explanation? If yes, then you’ve probably witnessed the case of poor idea development.
That’s the key to the success of most marketing emails (or to their failure). Some writers simply state “buy this thing” without explaining why. Their audience, however, might feel surprised and even irritated with that: what is so special about this thing that they should buy it?
However, if you write “buy this thing because it would benefit you in this and these ways”, that will make a completely different impression. The good development of the ideas is when you explain things that have to be explained.
2. You have to choose your words right.
Knowing your target audience is important for a reason: the more you know about them, the easier it would be for you to choose the right words. Word choice matters a lot: it can make your writing look more impressive, relatable, trustworthy, and so on. Words speak to the audience, influencing it probably even more than you think, and you have to always keep this in mind while writing. For example, businesspeople probably won’t appreciate jokes in a serious research article, while young audience would like to read them in a lifestyle blog.
3. Style is very important.
Despite you might not give it many thoughts, you do have a unique writing style. Good writers are always mindful about their style, adjusting it to the audience and polishing it until it becomes truly unique.
Choosing the right style isn’t easy. On one hand, it should feel comfortable to you – otherwise, it could be hard for you to write much in it. On the second hand, it has to help you fulfill your purpose and address your target audience. That’s why it might take some time to develop a good writing style – however, if you are persistent enough, eventually you will able to do so.
4. Pay attention to how you organize your writing.
The organization is important both for writers and for readers. It helps writers put their thoughts together – and it helps readers process the information you’re giving to him. Of course, this happens only when your writing is organized properly and logically.
Remember that there are certain expectations about the way your writing is organized. For example, a letter has to begin with a name, while a research paper has to consist of an introduction, the body, and the conclusion. Don’t break these rules if you want your writing to be perceived right.
5. Sentence structure makes a great impact on readers.
It doesn’t matter if you’re writing a lipstick review or telling about how writing help with your healthy habits – if you are a blogger, you know that certain writing and formatting rules for this niche do exist. Most of the blogging advice tell you to keep it as simple as possible – write short sentences, divide the text into small paragraphs, and so on.
However, there’s a difference between “short” and “dull”. For example, if you write “This lipstick is good. Its color is mattered. It costs $5”, you will follow the rule I’ve mentioned above – however, this won’t benefit your writing in any way. It will be easier to read but it will be boring too.
Keep this in mind and don’t overload your readers with the sentences of one exact size. Instead, try making your writing more diverse and interesting.
While these things are obviously important for writing, they don’t always come naturally. Many writers do struggle with them at first before they become good at it, so don’t get discouraged if you struggle too. If you are mindful about your writing and keep all these things in mind, you will be able to improve your style very quickly and impress your audience with high-quality texts.