I currently own a small online men's clothing store. Without trying to promote myself too much, I want to know what it is that you guys want to see in an online store?
My store would best be described as contemporary casual.
So what qualities do you want to see or experience?
Mix of New and Vintage Items?
Let me know! All feedback is greatly appreciated. If you want a link to my site I'll send it.
These guys seem to have figured the whole online store thing out pretty well.
Haha get out! Have they gone public yet?
Whatever happened to supporting small American businesses?
Hey, I also own a small online clothing brand! I really like Rumba's site - clean, simple, good price point (especially for watches). I think what's most important is the feel your site gives off. It should represent your brand and allow people to connect to it in a meaningful way. What's the link for your site - would love to check it out :)
Jack & Bishop - Thanks for the reply. My website is www.cladcavalier.com - I think I am going to pivot in a different direction and even re brand. Feedback is appreciated.
I really like your site honestly. I can do a bit of a more in depth review this weekend (also work in online marketing) and see what's what. How do we get carried on your site!
Consistent sizing. One online company's 48 jacket was way too tight but their 52 would fit two of me. A simple return option would help too.
I expect online prices to be better than local retail but since I am in Alaska that is not asking much.
USPS shipping. Many online sellers will not even ship to Alaska, HI, APO, or FPO even though a monkey can just about use a flat rate shipping box. If you are selling mens clothing it would be a good idea to catch the military market too. UPS is outrageously expensive to Alaska.
Of these categories, I think that you need to win on either uniqueness or price point, while being good enough on simplicity and return policy to avoid driving people (at least, people like me) away. I don't care about the mix of new and vintage.
Basically, sell something I can't get elsewhere or sell it cheaper while maintaining a minimum of customer service.
One thing that you didn't mention that matters to me is offering Paypal as an option at checkout (not sure if you do this or not). I don't like giving out my credit card info more than I can help, and am more likely to buy something at an online shop that's new to me if I can use Paypal.
If the site has a nice selection for big men at a good price. But I don't necessarily want some thin, weak garment churned out of a high-production, third-world factory. Show me a good-fitting, long-lasting shirt (big men's sizes) for $40 and I'll probably buy it over the 19.99 version.
True, consistent sizes are a must!
I like a store with reasonable shipping, a good return policy and a good way to determine sizing. Also I am 44 so some choices that suit those of us older 30 is a big one too. I am 6'3" tall so a way of knowing if the arms and body are long enough are big for me. With pants I have tree trunk legs so I need to get an idea of the leg fit too.
I am Canadian but I buy from Beyond the Rack a lot as they have some brands I know work (and are good about returns when they don't). I am trying out Frank and Oak now.
Everlane.com is one of my favorites. High quality, simple, and affordable.
It is by product. Shirts one place, pants another, good many others.
Personally, I really like your website. I would have bought your heritage kit a while ago if I knew what the length was in the jeans.
I look for a more simple/vintage look but with modern fits. Slim/heritage but not necessarily skinny.
I also think have a shorter cut for pants is key when I am looking for new jeans. 32" length is too long for me (I am a 30" cuffed...)
Your price-point is actually pretty good. Obviously cheaper is always good, but if you have jeans up there for $20, I would probably find you suspect.
Return should be easy with pre-paid return postage within 30 days or something.
What sells an online store for me is if the clothes are actually made well, slightly thicker to last longer, slimmer cuts to fit normal people, simple and not overly branded, and reasonable price for someone who makes like 35k a year and lives in LA... like me....
Keep up the good work, love your site so far!